Jan 20, 2022
In General Discussions
Although the concept of a landing page seems simple enough - it's any standalone page that is separate from your website and is aimed at generating leads or driving traffic to other pages on your site - putting it into practice can be much more complex.However, the way to use landing pages is that they can be powerful marketing tools when you use them correctly. For PPC campaigns, driving event traffic, getting people to sign up for an email newsletter, and C级执行名单 even promoting new products or business launches, landing pages are your secret weapon.In this guide to landing page marketing, I'll walk you through the ins and outs of landing pages and suggest some actionable ways you can use them in your marketing campaigns.Let's start.Campaign landing pages by the numbersWondering what page campaigns are and how landing pages can enrich your overall marketing strategy? Consider these unique landing page stats: 1During his election campaign, US President Barack Obama used landing pages and A/B testing to raise an additional $60 million in funding.2Businesses with 15 landing pages see 55% more leads than businesses with only ten landing pages.3Businesses with more than 40 landing pages earn 12 times more leads than those with 5 landing pages or less.4The average conversion rate on a landing page is 1-3%.5Using the right kinds of testing and targeting on your landing pages can increase your conversion rate by up to 300%.As you can see, landing pages are incredibly useful tools for driving conversions and capturing leads. Unfortunately, over 20% of businesses don't have an effective landing page testing strategy, and over 62% of brands using landing pages have six or fewer pages to their name.All of this goes to prove that, overall, landing page campaigns are underutilized, and figuring out how to effectively incorporate them into your marketing strategy is one of the best ways to stay ahead of the pack!