Jul 02, 2022
In General Discussions
Lesson 1: In the beginning, format trumps talent It's a tough pill to swallow, especially phone number list for someone like me. (I host two shows — one for my own company about creative intuition and one for NextView Ventures about early-stage startups . ) But as my executive producer Andrew Davis likes to say, “audiences have phone number list to fall in love with the phone number list format before they can fall in love with talent. Thinking of any really big and special podcast, he's right – there has phone number list to be some kind of plan behind your show. It improves both efficiency and quality. It helps you ditch the phone number list meandering, awful intros that lose listeners. It helps you keep producing episodes when other things are getting in your way. And it ensures that you spend time thinking about the experience phone number list for the audience, not just the name of the guest and the size of their Twitter account. (Also, if you're in an industry that has a popular list of influencers, like I am in marketing, your listeners will be fed up with the same names popping up phone number list on every podcast or blog in the industry.) Lesson 2: Time constraints are your strength (spoiler alert: no one wants your 60-minute show) The phone number list beauty of podcasting is its openness, and the danger of podcasting is, well, its openness. So many things stand in the way phone number list of creating an episode worth finishing. One of the issues is how much stuff we pack into an episode, because we never get “speaker block”. Another is that guests who happily agree to appear often like phone number list to talk — and they can often lead the interview in directions you wish it didn't. Finally, we simply fall in love with the wide-open creative field that is podcasting and move about aimlessly. Mike's show is much looser than Scott's, containing fewer individual sections in the phone number list episode recap. But Mike's extremely tight time goal makes the phone number list episodes incredibly good to listen to. While many of us struggle to keep an interview under 60 minutes or maybe 30 minutes, Mike's target is a 10 minute eyebrow raise! TEN! How can you provide value at the same time it normally takes marquee shows phone number list to complete intro music and guest resumes? Lesson 3: Create recurring segments or content marks on the show By simply trying out a set of potential segments or series phone number list on your show, you can see what your audience likes and redeploy those segments periodically over and over again. You can even give this section a name or a musical intro. Again, we kill two birds with the phone number list same stone, because man, how much do you hate birds? The phone number list first bird to aim for is listener experience, and the second is your productivity. The experience improves when a listener feels that sense of intimacy, and a semi-recurring content brand helps your audience feel "into it." They know what to expect and look forward phone number list to these sections of your show. The phone number list second avian opponent to face is your own productivity. When you're pressed for time, running out of material, or need phone number list to work on something else, you now have a predictable section or an entire episode style to use.