Apr 12, 2022
In General Discussions
Email marketing is the perfect complement to your WordPress blog. It is now becoming popular to use content in the inbox as a magazine, and there are good reasons why. Across all industries, emails have an open rate of 17%-that’s a far higher engagement rate than any other social media platform. If you already have a WordPress site, it’s best to get all the content out of it - including your newsletter! This allows you to simplify your workflow. You will be able to focus on publishing more magazines and build consistency over time. My goal today is to help you launch your first email marketing campaign with WordPress. In less than half, we’ll eliminate technical obscurity so you can submit a weekly newsletter to get readers back to your site, over and over again. There are whatsapp phone number list four parts to this guide; the setup, the launch of your first magazine, the introduction of the subscription form, and the keys to the success of a long -term magazine. Let's dive in. Installation (13 minutes) We will do this with Newsletter Glue: a simple plugin that allows you to write emails to the Gutenberg block editor. Write once, publish twice: first as an article for your blog and then directly as a magazine in the inbox for your customers. Newsletter Glue: Write an email without leaving WordPress Choose & Connect Your Email Marketing Service (5 minutes) The first step is to choose an email service provider (ESP) to manage your email list and send emails to you. Trust me, this wins over each customer’s personal email. Once you get started, I recommend signing up for Mailchimp. You can manage up to 2,000 contacts and send 10,000 emails per month, and work with the Glue Newsletter.