This is just a once in fashion and technology industry affecting a wide range of brand event marketing, the more that once by the telemarketing list propagation path of content marketing practice. Through 2C and 2B two lines, for different audiences, select a different media, to create and disseminate content. For example, 2C is the use of social media for young Millennials in the telemarketing list crowd tells an interesting fashion world teamed up with the tech world of the story; and 2B, the spread focuses on useful informative content, the telemarketing list IBM Watson technology in design and retail business scenarios of the real-world application, and the more the industry will impact, to create real business value.
In order to create telemarketing list good content, we also hired a newspaper editor, to do our Chief Content Officer. His need for the products performance have more deep understanding, he only need from a user's perspective, the product story to the customer to understand the way of speaking out, the effective practice of customer empathy. Now IBM Global to the entire telemarketing list marketing Department have been established in such a role, sought us out to the streets of the content is truly customer-centric. Next is how to improve staff skills. In such dramatic changes, the most fundamental skills of whether to telemarketing list keep up with changes. Team members in the face of transition, there may be three types: one is completely no way to understand the changes, do not agree with.
The company's transformation and change, and select the left; one is to agree with the change, but the transition is slow, the telemarketing list skills to keep up, it is likely to be eliminated; the other is a positive response, with new skills and arm yourself, managing change, and we want to help willing to transition employees to improve skills. My team before the need to understand the product, understand the customer, but now also need to be telling stories, will analyze the telemarketing list data. Our marketing team for a large, ongoing professional training. Such as Design Thinking training, storytelling training. The last point is also the most important, is data-driven, science-based guide, all very rational marketing transformation telemarketing list which, don't forget to rate us, as marketers, one of the fundamental, that is, both a scientist's rigor, but also have the artist's imagination, creativity and passion.