SEM (Search Engine Marketing) consists of placing paid ads on search Photo Retouching engines such as Google to position your website quickly and effectively and achieve different digital marketing objectives. To achieve the best results it is necessary that our campaigns have a well-designed strategy. So we are going to see 5 essential steps to successfully organize your SEM strategy , that is, your search engine positioning campaigns. Do you want to know how to make your Google Ads campaigns a success this year ? Click here and see the related course. Discover the trends Photo Retouching and news of the Google advertising platform.
SEM strategy that is and steps to make it a success 5 steps to make your Photo Retouching SEM strategy a success 1) Define your goals No marketing strategy makes sense if it is not linked to marketing objectives . Therefore, the first step should always be to define what we want to achieve through search engine ads. Broadly speaking, Google Ads search campaigns can have three different objectives: Sales: to drive sales and conversions (whether online, in an app, over the phone or in a physical store) or to engage customers who are about to make a purchase decision. Sales opportunities ( lead generation ): to encourage users from your target audience to subscribe to your mailing Photo Retouching list or leave you their contact information.
Traffic to the website: to drive users from your target audience to your website. Within these general objectives, we have to quantify and define our specific objective in order to assess whether we are on track to achieve it. For example, "generate 200 qualified leads through our Google Ads over the next 3 months." 2) Research the market and keywords In the vast majority of cases, Photo Retouching you will have to compete to position yourself at the top of Google with other companies in your sector. Therefore, you must take into account which ones are already being advertised on Google and with what keywords. It is also necessary to analyze how your potential clients are looking for you. In general, we can identify three different types of keywords: