Timing is an important variable when it comes to the previous tactics. But you can crush media coverage by pitching your resources at any time too.
A linkable asset is a type of content that writers tend to refer to, so it earns backlinks quite easily. They can be data studies, unique insights, infographics—anything that others find valuable for their audience.
Data studies work the best for us in the marketing and SEO niche:
For example, our best linkable asset earned links from the following domains organically:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
So imagine the coverage you can get when you do outreach.
Here’s a simplified process for how you can do this:
a) Check what kind of content attracts links in your niche
Plug your competitors and other websites in your niche into Ahrefs’ Site Explorer and check the Best by links report as shown above. Get inspired by it.
If you can come up with something completely unique that you believe is valuable for others to refer to, even better.
b) Publish your linkable assets
Make sure it’s the best you can do. The person who is reading your outreach message should see what you’re pitching immediately after clicking your link.
c) Reach out to people who might refer to that content
You need to do three things here:
Find journalists and bloggers who cover topics related to your linkable asset
Get their contact information
Reach out to them with a compelling pitch
This phase is a topic on its own, so I’ll just leave this with relevant resources that will get you to execute this tactic successfully.